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5 Keys to Successful Digital Transformation

Web Factory September 6, 2022
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Over the past few years, digital transformation has become a mandatory process for every organization that wants to stay competitive, culminating when the Covid-19 pandemic has influenced both companies and users to go digital with their products and jobs.

Tech Republic refers to digital transformation as a concept on how to use technology to reshape a process so that it becomes more successful or efficient. Moreover, it’s not only about converting an existing infrastructure into a digital version, but also about strengthening it.

Many digital transformation concepts emphasize the value of consumers compared to other industrial developments centered solely on output. Consumers have a wide variety of services to choose from, with the market being increasingly competitive. That’s why companies need to turn their attention to maintaining the customers’ interest by engaging them and maintaining a long-term connection.

Forrester also adds that by integrating digital innovation to everything they do, companies must continue to look at digital holistically and transform: how they win, serve and maintain customers; how they operate internal processes; and how they procure market resources. Eventually, they should become a digital company.

According to Gartner, by 2022, emerging innovations such as machine learning, chatbots, and mobile messaging will be a part of 70% of customer experiences. This means that if they want to engage consumers in interactions, they’ll have to adopt some of the new technologies. 

To perform a successful digital transformation, companies have to keep these things in mind: 

Start with smaller changes

When embarking on the digital transformation journey, companies often get too excited, going with significant and complex actions since the very beginning. When companies jump too high with technologies, architecture, and expertise, we often see them fail their digital transformation.

Successful digital transformation starts small. Companies leverage their own applications without adopting drastic changes right away. These should be the changes that require minimal effort and announce an immense transformation within the company. This will slowly lead your employees to the transformation process, avoiding surprises and confusion.

Keep your employees on board

To ensure that the employees’ expectations, motivations, and understanding of the company’s strengths and weaknesses are in line, you should talk to your entire staff, regardless of their position and sector. During these talks, you need to explain how the process will go and the goals you aim to achieve. They will also get the opportunity to ask you about any uncertainties. Considering that the resources will also be relocating, your workforce can become overwhelmed by a complex and long-lasting transition. 

As implementation is crucial, prioritize deployment to minimize the burdens that new technologies would pose on employees. Internally, accelerated implementation can result in the more successful use of technologies to uncover a new, innovative aspect of your company culture.

Find an experienced technology partner

Digital transformation is all about collaboration. Attempting to do it on your own might cause a lot of obstacles you didn’t expect. The process will be much easier if you find a technology partner who is skilled in cutting-edge innovations.

A specialized technology company can bring in some fresh perspectives that will boost your growth. During the collaboration, you can identify and easily release efficient solutions to many consumer problems.

Providing a team of development professionals, a skilled partner will help you find business prospects that you never knew existed. Avoiding the hassle of having to create your own team, you’ll get expertise in UX, QA testing, software engineering, and market development. Via an agile project management framework that will include you at any step of the way, they can create a complex end-to-end software solution tailored to your needs.

If you want to partner up with a reliable team of tech experts, let’s chat.

Become and remain agile

Digital transformation doesn’t have a starting and a finishing point. Your organization will change, your clients’ behavior will change, and the technologies you use will transform. As a result, you need to prioritize your implementation plan to include customers, employees, and processes. Most importantly, you should embrace change as something that will keep going. 

Professional advancement, staff retention, innovation, market challenges, and scalability should all be a part of digital transformation. Your strategy should be a dynamic and continually adjusted plan that will never be final. As this is the most critical phase of the process, companies invest a lot in the research and planning of their digital transformation.

Base your decisions on data

Significant changes that bring great results rely on quality data and its in-depth analysis. What is more, they involve discovering new types of data. Transformation means understanding contemporary forms of unstructured data, vast volumes of data beyond the company, utilizing specialized data, and combining it. 

When it comes to exploring data, both talent and technology are necessary. The biggest challenge of all will probably be to convince employees to leverage all these vast amounts of data into their everyday work, extracting valuable insights. The process of digital transformation will involve deciding which types of data are essential to your company and incorporating them into daily work processes so that they can lead to maximized results.

To sum things up

Although digital transformation has been present for several years, the process has always been kept up by the difficulties of adopting complex technologies and company culture challenges. However, in a pandemic world where everyone and everything is going digital, postponing is no longer an option

With all the new disruptors, companies are expected to continuously innovate in order to keep up with the trends. More importantly, they need to embrace new technologies for one primary reason—to improve customer experience.  

The working climate has been changed, and enterprises are now in the momentum of new developments in technology. The companies that are willing to accept digital technology and make radical improvements to move consumer experience a step further will enjoy tremendous benefits.

To discover how to win at digital transformation, contact us.